What an AI executive assistant does
A good EA does four things you never want to do yourself. They triage what comes in so only the decisions reach you. They run the calendar, including the reschedules nobody enjoys. They chase the follow-ups you promised and the ones other people owe you. And they brief you before the day starts so you are never the least prepared person in the room.
An AI executive assistant does the same four jobs with software. The difference between a real one and a demo is whether it acts on your behalf across your real accounts, whether it reaches you where you already are, and whether it comes to you first. Most tools do one of those. Aura is built to do all three.
- Inbox triage across up to five connected Google Workspace accounts, so work, personal, and firm mail are handled together.
- Calendar management: scheduling, rescheduling, attendee context, and prep before every meeting.
- Follow-ups it tracks and nudges you about, without being asked.
- A daily morning brief with the three to five things that actually need you.
- Drafts in your voice that wait for your yes before they send.
Why text or call instead of another app
Every productivity tool asks you to open it. The people who most need an assistant, a lawyer between closings, a founder between meetings, a principal between offices, do not have a spare tab. They have a phone and a thread.
Aura lives in Messages. It gets its own phone number, so it shows up as a contact with a name, and you text it like a colleague. When typing is slower than talking, you call the same number and it picks up. There is nothing to install and nothing new to learn. If you can send a text, you can run your day.
What Aura does that a copilot does not
A copilot waits for a prompt. An executive assistant has a standing mandate. Aura runs a morning brief every day, watches for replies that have gone quiet, preps you before meetings with who the attendees are and what you last discussed, and texts you first when something needs a decision. You set quiet hours so it respects your evenings.
Anything sensitive, sending a message, moving a meeting, sharing a file, spending money, routes through an approval. Aura asks, you say yes, it acts, and the decision is written to an audit log you can review. You get the leverage of an assistant with the control of a checklist.
Set up in a few minutes
Text the number, connect Google Workspace, and Aura starts working from the accounts you approve. Add a second or third account if you run more than one inbox. Tell it what matters and what to ignore. The first morning brief arrives the next day, and it gets sharper as it learns your preferences.
Plans start at $20 a month and scale with how many accounts you connect and how proactive you want it to be. Teams can roll out a branded assistant with its own name and number for every employee through Aura Enterprise.
AI executive assistant vs a copilot vs a human EA
| Aura | Chat copilot | Human EA | |
|---|---|---|---|
| Reaches you by text and phone call | Yes, own number | No, in-app | Yes |
| Acts across several email accounts | Up to 5 Google accounts | Usually one | Yes |
| Comes to you first (brief, nudges) | Yes, daily | No | Yes |
| Asks before sensitive actions | Yes, with audit log | N/A | Depends |
| Available 24/7 | Yes | Yes | No |
| Monthly cost | From $20 | $20 to $30 | $4,000+ |
Human EA cost is a typical US salary range for a part-time to full-time assistant; copilot pricing reflects common consumer tiers in September 2026.
Questions, answered
What is an AI executive assistant?+
Software that does the job of an executive assistant: it triages your inbox, manages your calendar, tracks follow-ups, and briefs you, acting across your real accounts rather than only answering questions.
Can I text an AI executive assistant?+
With Aura, yes. Aura has its own phone number. You text it over iMessage or SMS, or call it, and it replies and acts from that same thread. There is no app to open.
Does an AI executive assistant replace a human EA?+
For inbox, calendar, follow-ups, and briefings, Aura covers what most people hire an EA for, at a fraction of the cost and around the clock. Tasks that need a person in the room still need a person.
Is it safe to give an AI assistant access to my email?+
Aura only gets the scopes you approve for each account, asks before sending or changing anything sensitive, logs every approval, and does not use your Google data to train models. You can disconnect any account at any time.
How is Aura different from Noah?+
Both are text-first executive assistants. Noah is invitation-only and positioned for enterprise executives. Aura is open to sign up today, connects several email accounts on one plan, and can be branded for a whole team.