What Noah is
Noah describes itself as an SMS-first autonomous agent for the enterprise, available through voice and SMS. It launched publicly on Product Hunt in August 2026 and finished first for the day and the week. Its site groups what it does into three modes: executive admin (transactional actions), chief of staff (strategic actions), and coach (leadership development). Access is by invitation, and pricing is not published.
Noah lists WhatsApp, iMessage, Slack, and phone as channels, and Gmail, Google Calendar, Google Drive, Google Docs, Google Meet, Zoom, Notion, and Granola as integrations.
What Aura is
Aura is an AI executive assistant with its own name and phone number. You text it over iMessage or SMS, or call it, and it runs your inbox, calendar, follow-ups, and morning brief across up to five connected Google Workspace accounts. Sensitive actions wait for your approval and are logged. Anyone can sign up today, and pricing is published, starting at $20 a month.
Aura also runs as a branded assistant for companies: one name and number for every employee, rolled out and governed with the Aura team. Universal Title, Crux Advisory, and others run their own today.
Where they differ
Availability is the first difference. Noah is invitation-only; Aura is open. Pricing is the second: Aura publishes its plans, Noah does not. The third is scope: Aura connects several email accounts on one plan, which matters if you run a firm address and a personal one, and can be branded for a whole team.
Noah's public positioning leans enterprise and leadership coaching. Aura's leans toward the owner-led professional: the attorney, the founder, the advisory principal who needs the desk run today.
What we could not verify
Noah's pricing, account limits, approval model, and data-training policy are not published on its site. We have not tested Noah ourselves. If any of the above is out of date, tell us and we will correct it.
Aura vs Noah, from each product's public site (September 2026)
| Aura | Noah | |
|---|---|---|
| How you get in | Open signup today | By invitation |
| Published pricing | Yes, from $20/mo | Not published |
| Channels | iMessage, SMS, phone call, web chat | SMS, iMessage, WhatsApp, Slack, phone |
| Own phone number | Yes | Yes |
| Email accounts per plan | Up to 5 Google Workspace | Not published |
| Daily morning brief | Yes | Yes (proactive briefings) |
| Approval before sensitive actions | Yes, with audit log | Not published |
| Branded assistant for a whole team | Yes, Aura Enterprise | Enterprise positioning, details not published |
| Built for | Lawyers, founders, advisors, owner-led firms | Enterprise executives and founders |
Questions, answered
Is Aura a Noah alternative?+
Yes. If you want a text-first executive assistant you can start using today, with published pricing and several email accounts on one plan, Aura is the closest open alternative to Noah.
Does Aura do phone calls like Noah?+
Yes. Aura has its own number. Text it or call it. Text and call are included on the Pro and Max plans.
Can I try Aura without an invitation?+
Yes. Text the number on the homepage or start in the browser. There is no waitlist.