Chief of staff, not chatbot
The tools founders already use wait to be asked. A chief of staff does not. They walk in with the three things that need you, they notice the reply that never came, and they get the meeting moved before you knew it conflicted. Aura works the same way. It runs a morning brief every day, watches your threads for silence, and preps you before each meeting with who is on it and what you last discussed.
When it needs you, it texts. You answer in a sentence. It does the rest and confirms. The whole company can run from one thread.
What Aura takes off a founder's plate
Aura connects your work, personal, and side-project Google accounts on one plan, so it sees the investor who emailed your old address and the candidate who replied to the wrong one.
- Inbox triage: only the messages that need a decision reach you. The rest are handled or drafted.
- Calendar: 1:1s, board prep, and reschedules without the back and forth, with your mornings protected.
- Intros and follow-ups: warm intros written and sent, promised follow-ups tracked and chased.
- Investor updates: drafted from the numbers you give it, in your voice, held for your yes.
- Meeting prep: who the attendees are, what you last discussed, and what you owe them, before the call.
- The morning brief: what matters today in one message, at the time you choose.
Why text and call, not another dashboard
Founders live in Messages. Aura shows up there as a contact with a name and a number. There is no app to open and no inbox to check. When you are driving between meetings, you call the same number and talk it through. It picks up.
Because it has its own number, other people can reach it too. Your assistant can confirm a meeting with a candidate or hold a slot for an investor without you in the loop, and then tell you what it did.
Control you can show your board
Aura asks before it sends, schedules, shares, or spends. Every approval is logged. You can set quiet hours, pause it, and export or delete what it remembers. It gives you the leverage of a chief of staff without handing anyone the keys.
Plans start at $20 a month and the top plan includes up to five connected accounts, text and call, and proactive nudges. If you would rather roll out a branded assistant for the whole team, Aura Enterprise does that with you.
Aura vs the tools founders already have
| Aura | Calendar tool | Email client with AI | |
|---|---|---|---|
| Own phone number you text or call | Yes | No | No |
| Comes to you first with a brief | Daily | No | Some |
| Works across several accounts | Up to 5 | One calendar | One inbox |
| Drafts intros and updates in your voice | Yes, with approval | No | Replies only |
| Tracks follow-ups people owe you | Yes | No | Reminders |
Questions, answered
Is Aura an AI chief of staff?+
Yes, in the sense founders mean it: it owns the inbox, the calendar, the follow-ups, and the brief, and it comes to you with decisions rather than waiting for a prompt.
How does Aura compare to Noah for founders?+
Both are text-first executive assistants aimed at founders. Noah is invitation-only and enterprise-positioned. Aura is open to sign up today, connects several accounts on one plan, and publishes its pricing.
Can other people text my assistant?+
Yes. Aura has its own number, so a candidate or investor can coordinate with it directly, and it reports back to you.
What does it cost?+
Self-serve plans start at $20 a month. The plan built for founders includes text and call, up to five connected accounts, a daily brief, and proactive follow-up and meeting-prep nudges.